Release Date in HK : 30/12/2006
The Story :
Nike and HUF Shoes prepare to shake up the world
In 1906, the San Francisco earthquake rattled the Bay Area to its foundation. In 2006, another earthquake is set to hit the home of the Golden Gate Bridge. This time the epicenter is HUF Shoes in San Francisco.
In collaboration with Nike, HUF Shoes are designing a limited edition Nike Dunk and Nike Air Force 1 to commemorate the centennial of the disaster.
From destruction to creation. San Francisco turned wreckage into reconstruction, and resurrected an even greater city. Taking that irrepressible spirit as inspiration, HUF Shoes redesigned two Nike icons to create the Earthquakes 鈥?footwear that straddles the fault line of athletic excellence and urban fashion…..
check out full story of HUF PACK after the jump.
We will update our onlineshop later about this Pack, email us if you have any questions. Thanks.
Nike Air Force 1 and Dunk
In 1982, Nike launched the Air Force 1. As the first basketball shoe to utilize Nike Air technology, it blew the game wide open. The revolutionary cushioning device served as a springboard for athletic performance and catapulted the Air Force 1 into rarified air. Its signature blend of style and substance has made it one of the most successful shoes in Nike history.
The Dunk was first introduced by Nike as a pioneering new basketball shoe in 1985. With a low profile outsole, the Dunk was heralded for its lightweight and closer-to-ground feel. It also featured Nike Air technology for supreme comfort, while employing midfoot paneling for durability and support. The Dunk has enjoyed great popularity from the beginning and continues to be one of the pillars of Nike footwear.
The Earthquakes
Soon after launching, both the Air Force 1 and the Dunk were adopted by the skating community, and hence street stylists. The attributes that made these shoes perform on a basketball court fortuitously met the demands of skaters: Ample cushioning, foot support and the durability to take repeated poundings.
With both mainstream and underground credibility, the Air Force 1 and the Dunk have achieved sneakerhead stardom. Making them an obvious choice for HUF Shoes.
Another obvious choice was the two colorways: Orange and black, and green and black. The Dunk pays homage to the San Francisco Giants, while the Air Force 1 gives props to HUF Shoes鈥?official store colors.
Each pair of Earthquakes feature groundbreaking style with Nike proprietary embossing on the upper to simulate the fissures of an actual earthquake, while smoky leather adds contrast and symbolizes the blaze that engulfed post-tremor San Francisco. The centennial anniversary is celebrated on the tongues 鈥?the left reads 1906 and the right 2006. On the back heel of each shoe a seismic graph illustrates the impact of the earthquake.
Earthquakes hit retail
The Earthquakes are set to send shockwaves through the sneaker scene when they drop December 2, 2006. They will only be available at HUF Shoes and other select sneaker stores worldwide; however, their aftershocks will be felt throughout.
The Earthquakes fuse HUF Shoes鈥?love for San Francisco and urban footwear with Nike鈥檚 insatiable desire to innovate. The result is a shoe that turns tragedy into triumph by commemorating the city鈥檚 defining moment: The 1906 earthquake.
HUF Shoes
Keith Hufnagel opened HUF Shoes on August 3, 2002 after skating professionally for ten years. Raised in New York City, Keith lived off and on in San Francisco from 1992 to 2002. He loved the shops of NYC and found that type of store lacking in San Francisco. So he decided to do something about it. He opened up HUF Shoes 鈥?using his childhood nickname for the store鈥檚 title.
HUF Shoes is inspired by skateboarding, sneakerheads, fashion and art. And in turn, HUF Shoes looks to inspire this same set of people with the best sneakers created by the greatest artists and designed by the most fashionable companies.
HUF Shoes have collaborated successfully with Nike on three previous projects: HUF Air Max 1, HUF Dunk High and HUF Air Max 90.
This time around for the Earthquakes, Keith worked closely with his designer, Ben Weiner, to multiply the style and create authentic street appeal.
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