Nike Air Max Project “ONE TIME ONLY” @ Exit HK

Nike Hong Kong will launch the latest Tier 0 Air Max Project “ONE TIME ONLY” at Exit HK, all 16 models will be available on September 30th. They are now on display at Exit Hong Kong.

One Time Only-two worlds create something new
‘One Time Only’ was the proposal when Nike design duo Richard Clarke and Jesse Leyva presented their new project to Nike’s CEO Mark Parker.

In fact, the newest project involving Nike Air cushioning technology is pretty unique. It is a convergence of the most recent development in Nike Air cushioning- the Air Max 360 shoe and the iconic predecessor Air Max models that have continuously expanded the possibilities of Nike Air Cushioning.

Info/Images: Angel @ Nike Hong Kong

Every good design starts with a solid foundation: the Nike Air Max 360 sole
Clarke and Leyva decided to capitalize on the fortitude of Air Max 360 shoe technology to create a strong base for their hybrid design. As part of Nike鈥檚 commitment to push innovation to new frontiers, the design team dissected a shoe that offers athletes the smoothest and most durable ride ever created, thanks to a Nike Air cushioning component that is visible from every angle. This shoe has no foam, no midsole 鈥?just Nike Air.

The upper of the hybrids: iconic Air Max
The Air Max 90, Air Max 95 and the Air Max 97 are three of Nike鈥檚 iconic Air Max running shoes to date. 鈥淲e use our past to create the future鈥? says Nike Creative Designer of Sport Culture Richard Clarke. The three icons return in a slightly new form. Each shoe features the new Max 360 Air Sole unit. The latest icon, the Air Max 360 was given a special identity. 鈥淭he concept takes iconic designs and combines them with Nike鈥檚 most innovative cushioning system to date鈥?says Clarke. 鈥淭his project is a great example of the utilization of iconic inspiration over new innovation鈥?

The juxtaposition of two eras creates something new
With the sole of the 360 Air Max and the uppers of Nike鈥檚 legendary Air Max, Clarke and Leyva created different series of legendary products:

The Originals
This is the only time you will see these models in their original color and materials featuring the Air Max 360 Air Sole unit.

The Air Max, the Air Max 95 and the Air Max 97 each dominated with their specific design and colorway. The leading color of the upper is used as the dominant color for the Air Max 360 sole. The Air Max 90 will come in red, Air Max 95 will come in green-yellow and the legendary Air Max 97 will come in grey-silver. ACG (All Condition Gear) was the inspiration for the color treatment of the Air Max 360. The earth tones and suede offer uniqueness from the previous colorways of the original used on the Air Max 360.

The Deluxe
The uppers of the legendary Air Max running shoes go through yet another metamorphosis. The upper stays the same, but the material and the colorways change. 鈥淣ike history revisited, to its extreme鈥? Jesse Leyva calls it. Each Air Max upper is constructed from premium chocolate brown leather. This buttery soft cowhide provides additional comfort with a premium look.

Clerk Pack Colors
Design innovation at Nike is about playing with your history and taking it further. The uppers of the legendary Air Max shoes became the canvas for something remarkable.

Throughout its history, Nike has worked with several collaborating design partners. One of these collaborations is the Clerk Packs in conjunction with select retail partners worldwide.

Leyva and Clarke selected 4 of their favorite clerk pack colorways and applied them to the 鈥極ne Time Only鈥?silhouettes. They also made use of the identical materials that were originally applied on the Clerk Pack models. The Foot Patrol Air Stab colorway decorates the Air Max 90.The Air Max 95 takes its bacon colored make-up from the Dave鈥檚 Quality Meats Air Max 90. The vibrant Air Max 97 uses the Union Stores Air Force 180 color picking. Each example makes use of the identical materials that were sourced for the original Clerk Pack models. The Air Max 360 sports a totally new make up; a multi-colored polka-dot treatment was fashioned to decorate the upper.